Successfully launching new products or services is among the most vital tasks which innovation-based companies must face – and a task in which communications play an absolutely central role. In addition to the usual communication of product information to the market and to sales channels, it may be important to win the support of political leaders or regulators – particularly if the innovations are sensitive to political or regulatory decisions. We can open relevant channels of communication for you, so that you can reach target audiences at an early stage as opinions are first being formed.
Bernd Buschhausen, Managing Partner
Bernd Buschhausen brings more than 20 years of professional experience in public affairs and governmental relations, both at the European level and within Germany at the federal and state levels. He provides advice and guidance on political, policy and societal issues to a wide range of clients, including German and international companies, brands, associations and government institutions. Among his particular areas of interest are the policy areas of consumer protection and health, environment and energy, security and defence, and financial services. He previously served for eight years in the management team at Edelman in Germany, where he founded the firm’s Berlin office and led its public affairs practice area. Before that he was co-chair of the public affairs practice at FleishmanHillard. Since joining Instinctif in January of 2017, he likewise leads the Public Affairs practice area.
+49 30 2408 304-19