Nowadays, anyone can potentially reach a broad audience with an internet blog - and with access to the right background information or a bit of help in defining topics of particular interest, their blog posts can sway readers’ minds one way or the other. When it comes to the forum of public opinion, the mass media has long since lost its monopoly. Today, highly opinionated blogs can fire up strong feelings about an issue. Just as your own corporate or CEO blogs can have a sizable impact, external blogs have gained enormously in importance and are now a key force shaping opinions in the digital media landscape. We know the most important bloggers and their “hot buttons”. We understand the rules of blogger etiquette. We know which bloggers are likely to be receptive to your topic – and which ones are better left alone.
Stephanie Sommer, Consultant
Stephanie Sommer, Bachelor of Arts, studied media and communication management at Fresenius University of Applied Sciences in Cologne. She gained some initial experience as an intern at Instinctif Partners while still a student. Stephanie has since joined the Cologne team as a Consultant working in PR and digital communications.
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