Nowadays, anyone can potentially reach a broad audience with an internet blog - and with access to the right background information or a bit of help in defining topics of particular interest, their blog posts can sway readers’ minds one way or the other. When it comes to the forum of public opinion, the mass media has long since lost its monopoly. Today, highly opinionated blogs can fire up strong feelings about an issue. Just as your own corporate or CEO blogs can have a sizable impact, external blogs have gained enormously in importance and are now a key force shaping opinions in the digital media landscape. We know the most important bloggers and their “hot buttons”. We understand the rules of blogger etiquette. We know which bloggers are likely to be receptive to your topic – and which ones are better left alone.
Kristin Gabriel, Senior Consultant
Kristin Gabriel studied Media Economics and Art History in Cologne and Hamburg. She started her professional career in E-Commerce, where she gained relevant experience in the fields of social media management, content marketing, process optimization and project management. She joined Instinctif Partners in 2016 and is responsible for the division of digital communication. She advises on integrated digital communication concepts and delivers digital projects for numerous clients and sectors.
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