Media coverage analysis
Among the services which we offer to our clients is analysis of media coverage, both quantitative and qualitative, which is precisely tailored to specific requirements. In addition to traditional coverage metrics and advertising equivalency calculations, we also offer media resonance analysis, providing an important gauge of your company’s current reputation. In this way, instead of just reacting to media coverage, you can proactively drive your communications strategy by anticipating media response, thus establishing a framework for managing your company’s reputation over the long term.
Your contact person
Thomas Stein, Managing Partner
Thomas Stein, a graduate in economics, has been a consultant on the agency side for some 20 years, where his work has focused on reputation management – an area of special expertise where his publications include a section in the “Handbuch für Kommunikation” ("Handbook of Communications"), crisis PR, and internal communications. He has been a member of the senior management team at Instinctif Partners since 2007, where he also heads the PR team in Cologne as well as the Corporate Communications practice throughout Germany.
+49 221 420 75-15