Me­dia co­vera­ge ana­ly­sis

Among the services which we offer to our clients is analysis of media coverage, both quantitative and qualitative, which is precisely tailored to specific requirements. In addition to traditional coverage metrics and advertising equivalency calculations, we also offer media resonance analysis, providing an important gauge of your company’s current reputation. In this way, instead of just reacting to media coverage, you can proactively drive your communications strategy by anticipating media response, thus establishing a framework for managing your company’s reputation over the long term.

Your contact person


Dr. Hubert Becker, Managing Partner

Dr. Hubert Becker, following his studies in business administration, worked in management consulting and real estate before advancing to several positions at insurance companies as head of corporate communications. During these many years, his responsibilities and expertise included not only media relations and public relations but also internal communications and change management. Since 2001 he has, in parallel with his work, taught as an honorary professor at the Colognea University of Applied Sciences in Cologne. He has been with Instinctif Partners since 2012.

+49 221 420 75-24