What Financial Services can learn from crisis-savvy influencers

28.10.2019 Kapitalmarkt & Investor Relations von Andrea Borberly 

If you are a younger millennial or a Gen Z-er, you are more likely to have heard of Caroline Calloway than Citibank, Zoella rather than Zurich, and James Charles rather than J.P. Morgan. Social media has made mega stars of ‘influencers’ who have used their self-made media platforms to create audiences of millions.

With an ever-more engaged, information-hungry generation on the rise, the financial services sector could take a page or two from the influencer handbook when it comes to engaging their audience and promoting both their content and themselves.